How to Choose a Business Name

Choose the right name for your business
Introduction

Choosing a name for your business is a creative and enjoyable process. It is also one that you need to get right. Customers will deduce a lot from your business name and first impressions count.

While it may be tempting to try to stamp your individual personality on your business name, there are many other issues to consider. Being objective and choosing a name that reflects your business strategy can be more valuable, especially as your business develops. But never be afraid to use your own name as this reflects trust and stability to clients who may select you on face value.

Consider whether your business name will be your brand and get your name on the web. We will guide you on the specific rules that you must follow when choosing a company name for a limited company, sole trader or partnership.